Monday, April 26, 2010

How To Build A Website For Mass Traffic



Getting traffic to a website is one of the most important things that you can possibly do in order to see your business thrive and grow. The unfortunate thing is, many of us concentrate so much on getting traffic to our website that we tend to ignore what we are going to do with that traffic once it is at our website. That is why it is important to make sure that you are building your pages so that they are primed to accept the traffic that you are sending to them. This can help you to increase your bottom line considerably, no matter what it is that you're trying to do.

Getting traffic to a website is one of the most important things that you can possibly do in order to see your business thrive and grow. The unfortunate thing is, many of us concentrate so much on getting traffic to our website that we tend to ignore what we are going to do with that traffic once it is at our website. That is why it is important to make sure that you are building your pages so that they are primed to accept the traffic that you are sending to them. This can help you to increase your bottom line considerably, no matter what it is that you're trying to do.

One of the biggest mistakes that is made by individuals who are building a website is that they tend to bury everything below a ton of text. Text is certainly important to have on a webpage, as it is what helps you to get ranked in the search engines for specific keywords. Unfortunately, the vast majority of people that are going to land on your website are not interested in reading what you have to say. As a matter of fact, a very low percentage of people ever hit the scroll bar at all and if you are putting your offer below the area that is seen when they first land on the page, you may be missing out on quite a few sales.

This is what is commonly known as keeping something above the fold. In other words, make sure that they have the opportunity to take action on your website without having to scroll below the information that is available when they first land on your webpage. If you are able to do this effectively, regardless of whether you are trying to make a sale or gain a subscriber, you will see an immediate increase in the amount of actions that people are taking.

Another thing that you should pay close attention to is the direction that people go through your website once they are on it. Some of us may concentrate so much on our landing pages that we forget that people may end up leaving the landing pages in order to find additional information on our website. There are a number of different tracking services which would allow you to see the direction that these individuals are going. This is always going to be a good idea, and you would be surprised what exactly how much information you are able to compile once you start tracking it.

Finally, always make sure that you have something established so that you can contact these individuals again. If you have not yet started building a list, you're really missing out on a lot of repeat traffic and that is where the majority of your money will be. Give people the opportunity to allow you to contact them again, perhaps even offering them something for free in exchange for their email address. You would be surprised with how far this can push your numbers without looking for any new traffic at all.

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